Privacy Policy

About TruSolarity & TruProfessionals

TruSolarity is a website in the TruProfessionals Network (also referred to herein as “TruProfessionals” or “Network”) is a set of related Internet sites and other applications for generating and selling business leads, owned and operated by TruProfessionals, Inc. (“TruProfessionals”, “we” or “us”), a California corporation.

TruProfessionals welcomes you to the Network, a community of green and socially responsible consumers and business professionals.

PRIVACY POLICY - COMMITMENT TO YOUR PRIVACY This site is owned and operated by TruProfessionals, Inc. ("TruProfessionals" or "we"). Your privacy on the Internet is of the utmost importance to us. At TruProfessionals, we want to make your experience online satisfying and safe.

Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

INFORMATION TruSolarity GATHERS AND TRACKS

TruSolarity gathers two types of information about users:

— Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys:

— Information TruSolarity gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' needs and to help our advertisers and sponsors better understand the demographics of our audience. Because TruSolarity derives its revenue mainly from sponsorships and advertising, providing such aggregated demographic data is essential to keeping our service free to users. Under no circumstances does TruSolarity divulge any information about an individual user to a third party.

TruSolarity Gathers User Information In The Following Processes:

Optional Voluntary Information

We offer the following free services, which require some type of voluntary submission of personal information by users:

1. Electronic newsletters policy (Dispatches)

We will offer a free electronic newsletter to users. TruSolarity gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

2. Message boards/forums policy

Users of the site's Message Boards and Forums must register separately for these services (both are free of charge) in order to post messages, although they needn't register to visit the site. During registration the user is required to supply a username, password, and email address.

3. "E-mail this to a friend" policy

Our site users can choose to electronically forward a link, page, or documents to someone else by clicking "e-mail this to a friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.

4. Polling

We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. TruSolarity may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

5. Surveys

TruSolarity may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.

Children

We do not knowingly collect, use, share, or sell the personal information of individuals under the age of 18 and this Site is not directed to individuals under 18. If we are made aware that we have collected personal information from an individual under age 18, we will delete this information as soon as possible.

Usage tracking

TruSolarity tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. TruSolarity does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

TruSolarity sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

Cookies

We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. TruSolarity uses cookies to track user traffic patterns (as described above). Our advertising system delivers a one-time cookie to better track ad impressions and click rates.

You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.

How the information you gather is used if relevent.

TruSolarity uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. TruSolarity never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.

When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.

TruSolarity creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don't track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

Information Sharing

TruSolarity uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping our service free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

Data Use

We use the data you provide we collect from and about you through this Site primarily to connect you with our Professional Partners who can provide you with information about the solar energy products and services you are seeking. We do this using Technical Data and Provided Attributes.

For example, we may have an auto insurance Partner who is only licensed in certain states. We may use Technical Data or Provided Attributes to determine if you are a resident of one of those states. We refer to Advertising Partner requirements generally as “segmentation” and the alignment of consumer data and segments as “matching.”

We may also use the data we collect from and about you: (i) to respond to your requests (e.g., to receive white papers, email, phone calls or texts); (ii) to keep you informed of our products and services (and those of our Partners); (iii) to allow you to send messages through this Site; (iv) to improve our Sites and business; (v) to fulfill any purchase you make; and (vi) to use your data in an aggregated, non-specific format for analytic and demographic purposes. We use Technical Data to monitor this Site’s performance, analyze traffic patterns and usage, ensure that this Site and any transactions function properly, and gather demographic information about our user base as a whole. We may use automated decision-making in segmentation and matching.

Other Websites

This Site may contain links to websites that we do not own or operate. We are not responsible for the content or practices of such websites, including their practices with respect to your data. We have no responsibility or liability for such practices, and the website owner’s privacy policy governs your use of those websites.

Security

TruSolarity operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.

Financial Transactions: All financial transactions are performed through our financial partner, Stripe. Your credit card information is securely stored with our financial partner, Stripe (see stripe.com). Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, Stripe uses the best-in-class security tools and practices to maintain the highest level of security.

Stripe forces HTTPS for all financial services using TLS (SSL). All credit card numbers are encrypted at rest with AES-256. Decryption keys are stored on separate machines. None of Stripe’s internal servers and daemons can obtain plaintext card numbers but can request that cards are sent to a service provider on a static allowlist. Stripe’s infrastructure for storing, decrypting, and transmitting card numbers runs in a separate hosting environment, and doesn’t share any credentials with Stripe’s primary services (API, website, and so on).

Children

We do not knowingly collect, use, share, or sell the personal information of individuals under the age of 18 and this Site is not directed to individuals under 18. If we are made aware that we have collected personal information from an individual under age 18, we will delete this information as soon as possible.

Choices and Access

We use email and/or text messaging to communicate with our solar professional account holders and consumers who request information from us or our solar professional account holders.

Marketing Emails: We do not send marketing emails.

Marketing Text Messages: We do not send marketing text messages.

Opt-Out: To opt out of receiving emails or texts from us, please click the unsubscribe link at the bottom of our emails and follow the instructions or reply STOP to any of our text messages.

Please note that we will not be able to remove your data from third parties’ databases such as our solar professional partners. You will need to contact them directly and/or use any available opt-out mechanisms.

Information for California Consumers

The California Consumer Privacy Act (“CCPA”) affords certain rights and protections to California residents with respect to their Personal Information. The CCPA defines “Personal Information” as “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” This section describes (i) the categories and sources of Personal Information that TruSolarity collects or shares; (ii) the purpose for collection; (iii) the types of third parties to whom TruSolarity discloses that information; and (iv) details about how California residents can exercise their rights under the CCPA.

Changes to This Privacy Policy

We may amend this Privacy Policy from time to time. When we do, we will post an updated version of the Privacy Policy and revise the “LAST UPDATED” date at the top. We will provide appropriate notice to you if we change the Privacy Policy in any material way. Using this Site after we make any changes means you accept those changes and the revised Privacy Policy.

Your Consent

By using this site, you consent to the collection and use of this information by TruSolarity. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Dispute Resolution

You have the right to submit feedback about this Privacy Policy, or the practices described in it, to the applicable supervisory authority in your jurisdiction of residence. For U.S. residents this includes the Federal Trade Commission and your state Attorney General.

Contact Us

If you have any questions about this Privacy Policy you may: (1) submit an inquiry at the Contact Us page, here or (2) mail us at: